People are more likely to trust—and buy—purpose-driven brands
When someone sees a logo of a brand they know is purpose-driven, they automatically associate it with words like “responsible,” “compassionate,” and “ethical.” And when someone considers a brand purpose-driven, they’re also more likely to remember it, buy it, and want to work for the company that makes it.
Original Article Source Credits: Fast Company, https://www.fastcompany.com/
Article Written By Adele Peters
Original Article Posted on :
Link to Original Article: https://www.fastcompany.com/90605135/people-are-more-likely-to-trust-and-buy-purpose-driven-brands