In the ever-evolving landscape of direct marketing, one of the key factors that can make or break your campaign's success is personalization and targeting. Gone are the days of generic mass marketing messages that fail to connect with the audience. Today, consumers expect tailored and relevant content that speaks directly to their needs and interests. In this blog, we will explore the importance of personalization and targeting in direct marketing and how it can help you achieve higher conversion rates and build stronger customer relationships.
 

There were many changes taking place through the pandemic, with companies and businesses unsure about keeping up and following all of them. For the most part, offices and businesses were shutting down some of their departments and making changes to the processes they were running. 

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